The modern sommelier needs more than wine knowledge—they need the commercial skills to help wines succeed in the marketplace.

09/07/2026

As demand for fine wine shifts eastward, emerging markets are transforming global strategies, luxury positioning, distribution models, and consumer engagement.

25/06/2026

Across five regions, ten producers highlight German wine’s shift toward greater site expression, stylistic diversity, and global relevance, with support from Wines of Germany USA.

05/06/2026

Understanding the intricate relationship between global events and the evolving landscape of wine trends and pricing.

28/01/2026

Unlock the secrets behind judges' tasting notes to elevate your wine knowledge and production techniques.

19/11/2025

Learn to craft a wine list that captivates customers and maximizes profits through strategic analysis and market awareness.

30/10/2025

How sommeliers are redefining hospitality for a health-conscious generation.

08/10/2025

From winery closures to shifting palates, understanding the new landscape of American wine

25/08/2025

The no and low-alcohol trend is reshaping beverage programs, with sommeliers evolving into inclusive curators of flavor, wellness, and innovation.

14/05/2025

Discover how sommeliers can enhance wine programs, attract customers, and boost sales by incorporating Sommeliers Choice Awards winners into their selections.

19/03/2025