Discover how sommeliers can enhance wine programs, attract customers, and boost sales by incorporating Sommeliers Choice Awards winners into their selections.
Optimizing restaurant ambiance and decor to maximize wine sales and customer engagement through strategic table placement, lighting, and visual presentation.
The Institute of Masters of Wine clearly realizes the importance of on-premise sales to the wine industry’s continued vitality. We examine how MW candidates might have answered a theory question on the 2024 MW exam.