Sommelier Business offers an online magazine designed with the world’s sommeliers and restaurant wine directors in mind. Sommelier Business offers premium content specifically customized to the needs of the world’s top sommeliers and other restaurant industry professionals, including distributors to the on-trade.

The premium content on SommelierBusiness.com includes insider tips, expert knowledge, and unique insights that simply cannot be found anywhere else. Feature articles provide advice that sommeliers can use to grow both the top and bottom lines of their establishments, wherever they are located in the world. In addition, a series of “how-to” articles give practical guidance and insider knowledge on how sommeliers can advance in their everyday role.

“Based on the extensive work that we already do with sommeliers around the world, we wanted to create a unique, dynamic resource that would really focus on the expanding role of sommeliers at top restaurants and what they are thinking about on a daily basis,” said Sid Patel, CEO and Founder of Beverage Trade Network. “Today’s sommeliers are doing more than just working on the floor of restaurants – they are also wine industry consultants, entrepreneurs launching their own wine clubs or other ventures, and consultants to restaurants expanding globally.”

As a result, Sommelier Business includes more than just feature articles on the world’s top sommeliers – it also includes business-oriented articles with advice that can be applied to the everyday functioning of a restaurant, bar or other on-premise establishments. This website includes articles on tips for wine server training, advice on creating the perfect wine list, and strategic insights on wine pricing by-the-bottle and by-the-glass. Wine bar owners and managers will find dozens of useful articles, regularly updated.

The “Events” section tracks the wine industry’s “must-attend” events. Interviews provide in-depth discussion with the world’s top sommeliers and wine industry experts. 

Feature articles on SommelierBusiness.com take readers much deeper into the daily operations of a restaurant and how sommeliers manage wine programs on a day-to-day basis. “Today’s sommeliers are not just coming up with new wines to add to a wine list,” said Patel. “They are also designing wine programs, managing every aspect of purchasing and storing wine, and then coming up with unique ways to merchandise that wine.” For example, a Q&A with a top sommelier in New York City covers topics such as how to run and manage a prestigious wine program in one of the world’s most influential wine cities. The site also features numerous articles on wine education for continuing advancement. 

As sommeliers continue to expand their role within the wine industry, there is a direct need for a media publication that understands their needs and delivers the type of information and content that simply cannot be found anywhere else. Whether it is a podcast series on wine regions around the world, a sit-down Q&A with an up-and-coming sommelier star, or advance notice of important business trends or events, SommelierBusiness.com has you covered. It is the new must-read publication for sommeliers, restaurant and bar owners, hotel proprietors and wine industry professionals.

Editors like Malvika Patel and Charlie Leary, PhD, and contributors like Nicholas Quillé MW, provide original wine industry analysis, data, interviews, and perspectives you will find nowhere else. 

About Beverage Trade Network

Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. These include the London Wine and Spirit Competitions, USA Trade Tastings, and the Sommeliers Choice Awards.

Beverage Trade Network is dedicated to helping producers and brand owners get closer to buyers, distributors and retailers. As part of this mission, Beverage Trade Network organizes events as part of a wider drinks initiative to introduce new brands, producers and manufacturers to the global marketplace.