Menu Intel

Samples, Flights and Some Very Unusual Matches: How The New Breed of Food Halls Are Making Wine More Accessible and Fun

From San Francisco to Shanghai, casual eating in food halls is all the rage. What can sommeliers at more traditional outlets learn from how they serve wine?

Menu Intel

How To Make Flavour A Part Of Your Wine List

Most wine lists are arranged by nation or region, which can give an idea of flavour. But there’s more you can do to help guests get a taste of what they can expect.

Menu Intel

How To Tell a Story With Your Wine List (without alienating customers)

Sommeliers want to share their passion for unknown gems with diners, but not everyone is so adventurous. How do you write a list that glows but doesn’t exclude?

Menu Intel

How Influencer Marketing Can Help Boost Brand Awareness

Influencer marketing is a great way to gain brand awareness. Here’s how influencer marketing can help your brand gain traction.

Food & Wine

Sommelier Essentials: Pairing Wine With Cheese

Cheese is thought of as a classic match for wine - but which combinations shine brightest? Cheese expert Ned Palmer explains all.

Menu Intel

10 Upcoming Wine Regions Offering Great Value That Sommeliers Can Look At

Here are 10 suggestions of wine regions making their mark

Menu Intel

Biggest Challenges That Sommeliers Face In Their Jobs

Whether it is finding time in a busy schedule for tasting appointments and meetings with suppliers, or finding new ways to maximize the profitability of a restaurant’s wine list, there is a lot that goes into being a successful sommelier.

Interviews

In Talks With Director Of Beverage At The Phoenician, AZ

Get core insights from Jared Sowinski on wine sales promotions, wine staff training, and career tips and tools for sommeliers.

Interviews

Will Costello – Master Sommelier & Estates Ambassador

Here is an exclusive interview of Will Costello where he speaks about the business he works in, current wine trends, challenges and much more.

Interviews

Marc Kauffman – a View From the Top

Marc Kauffman is a wine industry consultant, certified sommelier, cellar master and wine project management.

Food & Wine

Terroir and Taste – It’s All about Celebrating Difference

Terroir is a word that is used often and with many different expressions, to explain wines and their differences.

Operations and Management

Wine Promotions and Merchandising: Programs, Rollout, Profitability and Guest Satisfaction

With the right approach, customers are much more likely to upgrade to a higher-priced wine or order an additional bottle with every meal.