As a sommelier, your role goes beyond recommending the perfect pairing; you are the bridge between vineyards and guests, translating stories behind every bottle. Today, one story resonates louder than ever—sustainability. In a world where consumers are increasingly eco-conscious, understanding sustainable practices in winemaking is not just an advantage but a necessity. 

From biodynamic farming to carbon-neutral production, this blog dives into what sustainability means for sommeliers, how it impacts guest choices, and how you can champion eco-friendly wines on your menu without compromising on quality or flavor.

In a compelling conversation, Sid Patel, CEO of Sommelier Business and Beverage Trade Network, delves into the vital topic of sustainability in the beverage industry with Michael Mighetto Hoefling, a renowned fine wine professional and advisor.

Michael, a UC Davis graduate and seasoned expert, brings a wealth of experience to the table. With a career spanning iconic names like Robert Mondavi Winery and roles at Michelin-starred establishments such as Saison (three stars) and Lazy Bear (two stars), Michael’s perspective is deeply rooted in both production and hospitality excellence. Currently advising private clients at Vinfolio in Napa, his expertise bridges the gap between premium wine selection and sustainable practices.

During their discussion, Michael provides actionable insights for sommeliers and beverage professionals, focusing on how Michelin-starred restaurants incorporate sustainability into their ethos. He sheds light on:

- What sustainability means from a buyer's perspective
- Key sustainability factors that matter to discerning guests
- Examples of wines from vineyards leading the way in eco-conscious practices

This conversation is a must-watch/listen for sommeliers aiming to align their offerings with the growing demand for sustainability in the wine and spirits industry. Learn how to integrate eco-conscious choices into your wine program while enhancing guest satisfaction and supporting vineyards that prioritize the planet.

Michael Mighetto Hoefling

Why Sustainability Matters for Wine Brands in Today’s Market

Hoefling is firm in his belief that sustainability is more than a trend; it’s essential for the industry’s future. “Honestly, it’s just the right thing to do,” he noted. For him, the real value in sustainable wine production lies in creating a wine with purpose, a wine that reflects its place and the care of those who produce it.

In his role with the Sommeliers Choice Awards, Michael Hoefling advocates for a wine industry that values both quality and environmental responsibility. As consumer interest in sustainable products grows, wineries that adopt eco-friendly practices are likely to build stronger connections with their audience, boost their brand reputation, and foster long-term loyalty. Through his work with the SCA, Hoefling continues to inspire the wine world to see sustainability not just as a practice but as an integral part of a wine’s story—one that honors both the earth and the people who enjoy its fruits.

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The Sommeliers Choice Awards: Recognizing Wines with Purpose

The Sommeliers Choice Awards (SCA) are not your typical wine competition. While the primary focus is on taste, SCA has become a platform for celebrating wines that also embody environmental responsibility. Hoefling explained that, as Sustainability Ambassador, he’s proud to help bring awareness to sustainable wines. “SCA isn’t about following trends—it’s about connecting wineries and beverage businesses with buyers who are looking for more than just a label,” he said.

While taste remains the first criterion for selection, sustainable practices add an extra layer of appeal. “When sommeliers and buyers learn that a wine is not only delicious but also produced with care for the environment, it can make a big difference,” Hoefling shared. He emphasized that, for small wineries especially, this recognition can provide a valuable marketing boost, helping them gain attention in a crowded market. Here is one more article if you are interested to learn more about sustainable wines: Why Buyers Choose Sustainable Wines: Insights from Michael Hoefling on Growing Demand

For more insights into elevating your wine program and staying ahead in the evolving hospitality landscape, explore our resources at Sommeliers Choice Awards starting with stocking some top award-winning sustainable wines. 

Also Read:
Carlo De Biasi: Leading Innovation in Sustainable Winemaking
Scott Osborn’s Vision for WineAmerica and the Future of U.S. Wine Sustainability
Sustainability in Fine Dining