Educating Sommeliers Worldwide.
By Beverage Trade Network
Interviews
The Strategy Behind Luxury Hospitality with Pesqueira Global
Emanuel Pesqueira shares his thoughts on balancing sustainability with indulgence, and how hospitality professionals can create seamless, transformative luxury environments
Insights
Leveraging Sommeliers Choice Awards Winners To Boost Wine Sales
Discover how sommeliers can enhance wine programs, attract customers, and boost sales by incorporating Sommeliers Choice Awards winners into their selections.
Insights
Enhancing Wine Sales Through Strategic Design
Optimizing restaurant ambiance and decor to maximize wine sales and customer engagement through strategic table placement, lighting, and visual presentation.
Insights
The Next Wave Of Super Sommeliers To Watch Out In 2025
Meet the rising stars redefining wine culture and hospitality in the U.S. with fresh perspectives, sustainability, and outstanding beverage programs.
Insights
How To Open A Wine Bar: Step-By-Step Guide For A Successful Launch
Raise the bar! Expert insights for crafting a wine bar that blends sophistication with unforgettable experiences.
Insights
Iconic Wine Brands Dominating Wine Lists Over The Last Decade
Exceptional wines that have stood the test of time, shaping dining culture with unmatched legacy, quality, and widespread recognition.
Insights
Non-Alcoholic Wines Are Here to Stay: A Guide for Sommeliers
Elevating Alcohol-Free Elegance: A Comprehensive Guide to Non-Alcoholic Wines for Sommeliers
Operations and Management
Mastering the Art of Wine Flights: A Guide to Curating Engaging Tasting Experiences
Expert tips on creating memorable wine flights that captivate, educate, and elevate the guest experience through thoughtful curation and storytelling
