Sommelier Business

Educating Sommeliers Worldwide.

By Beverage Trade Network

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Enhancing Wine Sales Through Strategic Design

Optimizing restaurant ambiance and decor to maximize wine sales and customer engagement through strategic table placement, lighting, and visual presentation.

19/03/2025

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10/03/2022

Proven Ways Sommeliers Can Promote Wines by the Glass

Most restaurant owners know that wine-by-the-glass sales can increase revenues and profits. But what do empirical studies from restaurant and hospitality researchers say about how to promote BTG sales?

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