I would look at sales reports first to get insight into what styles and price ranges are selling most. Sales drives everything in a business.

"It is important to have cost-effective wine that fits into my restaurant concept," Richard King.

Upon hiring a new sommelier, focus on these ten items before having them jump right into selling wine. 

Albinea Canali Lambrusco "FB" Metodo Ancestrale wins Sparkling Wine Of The Year, Sparkling Wine Of The Year BTG, and Gold medal at the 2021 Sommeliers Choice Awards.

Tonya Pitts, Wine Director at One Market Restaurant dives deep into the world of creating a successful wine program.

Michael Mighetto Hoefling, sommelier at Spruce SF shows his cards on how to sell wines at a restaurant.

Hear from James L Bube as he expands on the importance of a guest’s choice and how one can become a prime sommelier.

When in doubt, tear a page from Will Costello’s book.

Samantha McCrimmon shares her journey as a Wine Director and Sommelier, and spills the tea on how she created and currently leads a successful wine program.

Here’s how Adriana Valentini would successfully navigate a wine program that she's responsible for.