As sommeliers, staying ahead of industry trends is critical for curating wine lists that resonate with consumers and keep your venue competitive. The wine world in 2025 continues to evolve, shaped by shifts in consumer behavior, economic pressures, and changing perceptions of what wine is or should be. After consulting with industry experts, here are ten key trends that every sommelier should consider when planning their wine offerings for the year ahead. 

1. White Wine Takes Center Stage

White wine’s popularity is soaring, surpassing red wine in global consumption. According to the International Organisation of Vine and Wine (OIV), white wine now accounts for 43% of global consumption, with significant growth in the U.S. Younger consumers especially are drawn to its versatility and food-friendly appeal. Sommeliers should prioritize diverse white wine selections, from zesty Albariños to rich Viogniers. 

2. Rising Demand for Mindful Knowledge about Eco-friendly Wines

Consumers increasingly seek wines that reflect sustainable and ethical practices. Organic, biodynamic, and vegan certifications carry significant weight. Highlight these wines on your list and share their stories to appeal to environmentally conscious guests. Sommeliers must know their stuff in this area for 2025.  

3. Embrace of Low-Intervention Wines

Natural and low-intervention wines continue to captivate adventurous drinkers. These wines prioritize minimal additives and a sense of terroir, appealing to those who value authenticity. Educate your staff to guide guests through the often unfamiliar flavor profiles of these offerings. 

4. Expansion of No and Low Alcohol Wines

It now seems unavoidable. The no- and low-alcohol categories are not a passing fad but a structural shift in drinking habits. Offer a thoughtful selection of quality non-alcoholic wines to attract mindful drinkers and expand your venue’s customer base. 

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5. Revival of Native Grapes

Indigenous grape varieties are making a comeback as consumers look for unique and authentic experiences. Introducing lesser-known options like Romania’s Fetească Neagră or Italy’s Falanghina can differentiate your list and surprise guests seeking adventure. And don’t forget Greek and Georgian wines.  

6. Return to Classic Regions

In times of economic uncertainty, consumers gravitate toward familiar names. Bordeaux, Burgundy, and Napa Valley remain staples on premium lists. Ensure these classics are well-represented to satisfy guests looking for reliability and prestige. 

7. Shift to Premium Price Points

Entry-level wines are being redefined, with $30 at retails now a standard starting price for quality bottles. Invest in mid-tier and premium wines that deliver exceptional value. The lesson is: Guests are willing to spend more for wines that meet their expectations for quality and experience. 

8. The Power of Brand Recognition

Brand loyalty is growing in categories like Champagne and Provence Rosé, where iconic names dominate. Balance your list by offering trusted brands alongside artisanal producers, leveraging strong marketing to draw in brand-conscious diners. 

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9. Storytelling Matters More Than Ever

Alongside known brands, many guests are increasingly interested in the story behind their wine.  This means small, lesser-known, and artisan winemakers. Whether it’s a family-owned vineyard, a unique production method, or sustainable practices, these narratives enhance the dining experience. Train your team to share these stories effectively. 

10. Re-Mystification of Wine

The trend toward simplifying wine may be reaching its limit. Consumers appreciate wine’s complexity and the expertise that sommeliers bring to the table. Embrace the opportunity to educate and inspire guests with curated pairings and deeper insights into the wines you serve, but don’t be overly technical or pedantic in your discussions.  

In all, the key to thriving in 2025 lies in understanding these trends and adapting to the evolving tastes and values of today’s consumers. By incorporating mindful wines, diverse offerings, and compelling stories into your program, you can create a wine experience that resonates with guests and sets your venue apart.

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Also Read:
Current Perspectives on Wine and Health: Insights for Sommeliers
Nova Scotia Wine: Navigating Tradition, Innovation, and Opportunity for the On-Premise Trade
Are Vegan Wines Growing to Become a Lifestyle Choice?