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Nova Scotia Wine: Navigating Tradition, Innovation, and Opportunity for the On-Premise Trade

Photo for: Nova Scotia Wine: Navigating Tradition, Innovation, and Opportunity for the On-Premise Trade

30/12/2024 Uncorking the Potential: How Nova Scotia's Distinctive Terroir and Resilient Winemaking Shape Opportunities for Sommeliers and Restaurateurs

Nova Scotia’s wine industry has emerged as one of Canada’s most distinctive wine regions, offering wines that reflect its unique terroir and cool-climate viticulture. With a history rooted in innovation and a future that promises both challenges and opportunities, the province’s wine sector is a fascinating study in adaptability and growth. For the on-premise trade, Nova Scotia’s wines provide a compelling option for sommeliers seeking to diversify their offerings with wines of high acidity, distinctive flavors, and a strong sense of place. 

The Past: Early Experimentation and Foundations

Nova Scotia’s wine industry traces its roots to the 1600s, when French settlers, including the Acadians, planted vines in the Annapolis Valley. However, commercial winemaking did not take hold until the late 20th century. The introduction of hybrid grape varieties, such as L’Acadie Blanc, was pivotal in establishing vineyards capable of thriving in Nova Scotia’s harsh winters and short growing seasons. Early wineries, such as Domaine de Grand Pré and Jost Vineyards, laid the groundwork for the modern industry by focusing on hybrids and experimenting with vinifera varieties. 

A key milestone came with the development of the Tidal Bay appellation in 2012. Nova Scotia’s first and only wine appellation, Tidal Bay, sets strict standards for wines that showcase the region’s hallmark characteristics: high acidity, light body, and fresh aromatics. This designation helped define the province’s identity in the broader Canadian and international wine markets.

Nova Scotia wine growing regions

Nova Scotia wine growing regions; source: Wine Growers of NS 

The Present: A Growing Industry with Unique Challenges

Today, Nova Scotia’s wine industry boasts over 20 wineries, with vineyards spanning approximately 1,000 acres. The Annapolis Valley remains the heart of the wine region, but other areas, such as the Gaspereau Valley and South Shore, are gaining recognition. The province produces a range of wine styles, including sparkling wines, crisp whites, and aromatic rosés, all of which benefit from the region’s maritime climate and unique soil compositions. 

Sparkling wine, in particular, has become Nova Scotia’s flagship category. Producers like Benjamin Bridge and Lightfoot & Wolfville have gained international acclaim for their traditional-method sparkling wines, which rival some of the best in the world. The high acidity and minerality of Nova Scotia’s grapes make them ideally suited for sparkling wine production, offering sommeliers a distinctive product that pairs well with a wide variety of dishes, from fresh seafood to creamy cheeses. 

However, the industry faces significant challenges. Climate change poses both risks and opportunities for grape growers. Warmer growing seasons may allow for greater experimentation with vinifera varieties, such as Chardonnay, Riesling, and Pinot Noir, but extreme weather events, including frosts and hurricanes, threaten vineyard health. A polar vortex in February 2023 proved devastating to some Vitis vinifera plantings, while other vineyards are recovering. Chardonnay grapes were particularly hard hit, while Geena Luckett of Luckett Vineyards said in an interview that the Riesling vines were proving resilient.  

The provincial government’s recent efforts to support the industry, including a $3.7 million interim wine support program and a $700,000 Wine and Grape Industry Development Program, highlight the importance of mitigating these challenges while fostering growth. 

The industry also grapples with market dynamics. Nova Scotia’s small scale makes it difficult for producers to compete on volume, necessitating a focus on quality and branding. Additionally, debates over government subsidies—particularly the allocation of funds between farm wineries and commercial bottlers—have sparked tension within the sector. For sommeliers, understanding these dynamics can inform purchasing decisions and provide talking points for guests interested in the story behind the wines they enjoy. 

The Future: Opportunities for Growth and Innovation

The future of Nova Scotia’s wine industry will likely be defined by innovation, collaboration, and a commitment to sustainability. Producers are already exploring new grape varieties and winemaking techniques to adapt to changing climatic conditions and consumer preferences. Hybrid varieties remain a cornerstone of the industry, but there is growing interest in vinifera wines, particularly those that can thrive in cooler climates. 

Sustainability is another key focus. Many wineries, such as Lightfoot & Wolfville, have adopted organic and biodynamic practices, reflecting a broader trend toward environmental stewardship. These practices not only enhance the quality of the wines but also resonate with consumers who prioritize sustainability. For the on-premise trade, this emphasis on eco-friendly production offers a compelling narrative that can enhance the appeal of Nova Scotia wines on a wine list. Michael Lightfoot of Lightfoot & Wolfville emphasized in a recent interview that the on-trade remains extremely important to the winery’s business and future expansion. He and his team place substantial emphasis on building relationships with sommeliers. 

Collaboration within the industry will also be crucial. The establishment of a wine authority, as proposed in recent government discussions, could provide a unified voice for the sector and help standardize quality and branding. This, in turn, would strengthen Nova Scotia’s position in the national and international markets. Additionally, learning from other wine regions, such as Ontario and Quebec, could provide valuable insights into effective marketing and consumer engagement strategies.

The restaurant at Lightfoot & Wolfville

The restaurant at Lightfoot & Wolfville; source: Lightfoot & Wolfville 

Nova Scotia Wine: Insights for the On-Premise Trade

For sommeliers and restaurant buyers, Nova Scotia’s wines represent an exciting opportunity to diversify wine programs with products that offer both quality and a compelling story. The region’s wines pair particularly well with seafood, a natural fit given Nova Scotia’s culinary identity. Sparkling wines can elevate raw bar offerings, while the crisp whites and rosés complement dishes like lobster rolls, scallop ceviche, and oysters on the half shell. 

Educating guests about Nova Scotia’s wine history and unique terroir can enhance their dining experience. Highlighting the maritime influences, such as the moderating effects of the Bay of Fundy and the role of ancient glacial soils, provides a sense of place that today’s wine consumers increasingly seek. Sommeliers can also emphasize the sustainability efforts of producers, aligning with growing consumer interest in eco-conscious dining. 

Pricing is another consideration. Nova Scotia’s wines often occupy a premium price point due to the region’s small production scale and labor-intensive practices. However, their quality and distinctiveness justify the investment. For sommeliers, positioning these wines as boutique or artisanal selections can help convey their value to guests. 

Finally, offering Nova Scotia wines by the glass can encourage guests to experiment and discover the region’s unique flavors. Tasting flights that include sparkling wine, a Tidal Bay white, and a rosé or red can showcase the diversity of the province’s offerings and spark interest in further exploration. 

In the end, Nova Scotia’s wine industry is a testament to resilience and ingenuity. From its early days of experimentation to its current status as a producer of world-class sparkling wines, the region has carved out a niche that reflects its unique terroir and maritime heritage. For the on-premise trade, these wines offer an opportunity to surprise and delight guests with something truly distinctive. As the industry navigates the challenges and opportunities ahead, its commitment to quality, sustainability, and innovation promises an exciting future for both producers and wine enthusiasts alike. 

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Nova Scotia Wine Timeline 
(adapted from the report “Strategic Assessment of Wine Business in Nova Scotia”) 

1965 – Andres Wines (now Andrew Peller Limited) invests in Abbey (Abby) Winery in Truro.

1982 – Grape Growers Association of Nova Scotia (GGANS) established (by Roger Dial and Walter Wurher).

1980 – Grand Pré Wines Michurinetz-based Cuvée d’Amur wins gold at the International Wine & Spirit Competition, NY, and silver at a competition in Bristol, England.

2002 – The Winery Association of Nova Scotia (WANS, now Wine Growers of Nova Scotia) was established.

2004 – Retail sales estimates of Nova Scotia wine range from $5 - $8 million and WANS

creates and adopts standards for ‘Nova Scotia’ wines.

2005 – The lobster claw logo was adopted to indicate that the contents of the bottle were 100% NS-grown grapes; could be used by wineries with membership in WANS. This was an initial attempt to develop a Nova Scotia wine brand, in acknowledgment that provenance is one of the most important features of a fine wine.

2007 – Preferential markup on NS wines sold through the Nova Scotia Liquor Commission goes to 43% versus 100-200% for imported wines with the adoption of the Emerging Wine Region Policy (EWRP).

2011 – L’Acadie Vineyards’ Prestige Brut becomes the first Nova Scotia – and only Canadian – wine to medal at the 9th International Effervescent du Monde competition.

2012 – Official launch of Nova Scotia’s first appellation wine, Tidal Bay, showing that winegrowers recognize the importance of regional branding and circumscribing terroir.

2014 – Lieutenant Governor’s Award for Excellence in Nova Scotia Wines instituted for deserving Nova Scotia-grown wines.

2015 – Commercial Wine Policy adopted as a 3-year pilot project, reducing the NS commercial wine bottlers markup from 140 to 120%. 

- L’Acadie Vineyards’s 2010 Prestige Brut Estate Zero Dosage awarded a Silver Medal at Effervescents du Monde, Dijon, France.

Blomidon Estate Winery - Chardonnay

2016 – Avondale Sky wins 6 silver and 2 gold medals at Tasters’ Guild International Wine Competition.

2018 – Benjamin Bridge wine served at Canada House in London. 

- Canada (Nova Scotia) and Australia agreed to the elimination of EWRP by June 30, 2024, to circumvent a World Trade Organization (WTO) challenge. 

2023 – EWRP elimination was begun in a phased implementation.

2024 – Gina Haverstock of Jost Vineyards was recognized with the Winegrowers Canada Karl Kaiser Canadian Winemaker Award (first Nova Scotian & first female recipient). 

- The Blomidon 2021 Chardonnay awarded 95 points for the Gold Medal by Decanter.

- Commercial Wine Policy and EWRP eliminated. 

This level of international recognition by the world’s premier wine organizations and associated competitions is emblematic of the success and continued development of Nova Scotia’s grape and wine sector.

Header Image: Luckett Vineyards; source: Wine Grower of NS

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