Sommeliers Choice Awards in its third edition brings these benefits to the winners.

The London Wine Competition has announced its team of expert judges who will be putting wines through their paces for the 2021 awards.

10 Master of Wines, 6 Master Sommeliers, and other top UK's retail and restaurant wine buyers to judge the upcoming London Wine Competition on March 24 in London.

As we see the restaurants and the hospitality industry bouncing back strongly around mid-2021 once we have 75% vaccinations done, this gives you a perfect opportunity to position your new vintages and wines in getting new account placements.

2021 London Wine Competition: Why it makes sense to ride along.

Sommeliers Choice Awards in its third edition brings these benefits to the winners.

Here’s how the Sommeliers Choice Awards has come back for its 2021 awards with a host of new initiatives to take the event to the next level.

The world’s best spirits will once again be battling it out and vying for attention in the London Spirits Competition, which goes in to its fourth year on the back of record entries for the 2020 event, increased recognition around the world and a new consumer website, The London Drinks Guide, that has been launched by its organisers to help promote the brands, distillers and their importers who pick up medals and trophies in the event.

For the 2021 awards, the judging panel will include Master of Wines, Master Sommeliers and leading trade buyers from the restaurant and retail industry.

The competition has taken major initiative in its direct to consumer strategy and further improving the quality of its judges and keeping to its core which is each panel to have a mix of real trade buyers, master sommeliers and master of wines only.