US wineries looking to grow their presence in France and Europe are invited to enter the Paris Wine Cup. Take advantage of the Early Bird Pricing by entering your wines now.
"If you cannot captain a table - read the guests, build a relationship, guide them through the menu, make thoughtful suggestions to enhance what they are interested in - you have no business of trying to sell wine to them." - Mia Van de Water, Master Sommelier
Sid Patel, founder of Beverage Trade Network chatted with the world's leading sommeliers and asked them what is the most important skill required to be a top sommelier.
Optimizing restaurant ambiance and decor to maximize wine sales and customer engagement through strategic table placement, lighting, and visual presentation.