With the right approach, customers are much more likely to upgrade to a higher-priced wine or order an additional bottle with every meal.

As demand for fine wine shifts eastward, emerging markets are transforming global strategies, luxury positioning, distribution models, and consumer engagement.

We are thrilled to have Sid Patel, who is the founder Beverage Trade Network which owns the new drinks platform GetDrinksDelivered.com share his vision on the platform.