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By Beverage Trade Network

London Wine Competition 2021 - Submission Now Open

Photo for: London Wine Competition 2021 - Submission Now Open

28/07/2020 Get the best deal for your wines by entering them now in the 2021 London Wine Competition.

Entries are now open for the 4th annual 2021 London Wine Competition – a leading global competition devoted to wines that consumers want to drink. The competition rates wines by Quality, Value and Package.

Last year’s competition saw about 1000 entries from more than 41 countries which also included new wine producing countries like India.

The top 3 countries that scored the medals were Australia, Italy and Spain. Followed by France, Portugal and the United States. The top 5 varieties that scored were Shiraz / Syrah, Cabernet, Sauvignon, Chardonnay, Merlot, Tempranillo. The biggest improvement in score by country was in the United States which had the highest average score by country followed by France.

Here are the highlights of the 2020 London Wine Competition.

Wine Of The Year - The Dead Arm Shiraz 2017, Australia, McLaren Vale - 97 points.

Winery Of The Year - d'Arenberg, Australia, McLaren Vale

Best Wine By Quality - The Dead Arm Shiraz 2017, Australia, McLaren Vale - 97 points.

Best Wine By Value - Villa Saletta Chianti 2015, Toscana IGT, Italy - 96 points.

Best Wine By Packaging - Silverado Vineyards SOLO Cabernet Sauvignon 2014, Napa Valley, United States - 95 points.

Best wines by country award are as follows:

France - Beaune Toussaints 1er Cru 2017

Italy -  Fattoria Villa Saletta Società Agricola srl Chianti

Australia - The Dead Arm

United States - Silverado Vineyards SOLO Cabernet Sauvignon

Argentina - Alpasión Grand Cabernet Franc

Spain -Fruto Noble Roble

Chile - Since 1825

Portugal - Perspectiva Reserva

Best wines by varietal are as follows:

Shiraz / Syrah - The Dead Arm from Australia

Merlot - Shaw Wines Estate Merlot from Australia

Chardonnay - Grevino Chardonnay from United States

Pinot noir - Beaune Toussaints 1er Cru 2017 from France

Cabernet Sauvignon - Silverado Vineyards SOLO Cabernet Sauvignon from United States

Sparkling Wine - Domaine Du Chant D’éole from Belgium

View full results here

The 2021 London Wine Competition is an international wine competition organized by Beverage Trade Network and is set to happen on March 15, 2021 in London. The competition looks to recognize, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list -  and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.

The London Wine Competition 2020 entries are now open and the super early bird pricing is now available for entries until September 2020. 

Recognizing, Rewarding and Promoting

The London Wine Competition looks to recognise, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

Quality, Value, Package and Design

In picture Greg Sherwood MW, judge at London Wine Competition

The London Wine Competition awards medals according to quality, value for money, packaging and design. All 3 aspects are key to winning over the consumer whether on the shelf or at the dining table. Whilst looking great has always been a part of shop retail, it is now clear that restaurants require excellent packaging and design.

Sommeliers want guests to be impressed with their choice or suggestion of wine, and so it follows naturally that when they bring the bottle to the table that it represents every ounce the quality that they have recommended.

Judged By Professionals

The London Wine Competition is judged by professionals - Masters of Wine, Master Sommeliers, buyers from leading retail organisations and some of the most respected London sommeliers, so that brands can be certain of the medal quality awarded.

Benefits and reasons on why you should enter your wines in the London Wine Competition.

1. Raise your brands’ profile, prestige, and credibility with importers, distributors, press, retailers, and consumers

2. Instill confidence in the trade buyer about the marketability of your wine as LWC rates wines by its value, package, and quality.

3. Winners to be showcased at LWC participating events at no extra fees

4. Winners to get access to stickers and all winning materials at no extra fees.

5. Increase product sales

6. Boost awareness of your brand in the media via extensive editorial and press coverage via LWC media partners

7. Use the LWC logo on packaging and as part of your own promotional plan

8. Social media promotion of winners ALL YEAR ROUND

9. Gold winners contact data will be sent to all LWC buyers with the intent to make a direct connection between the buyer and the supplier.

Key Dates:

Super Early Bird Ends - Sept 30, 2020

Registration Ends - Feb 20, 2021

Warehouse Closes: Feb 26, 2021

Judging Date: March 15, 2021

Winners Announced: March 30, 2021

Fee Schedule:

£75 Super Early Bird - Now till Sept 30, 2020

£95 Early Bird - Now till Sept 30, 2020

£110 Regular - Now till Sept 30, 2020

Here steps to enter your wines in the London Wine Competition.

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What’s new for 2021 London Wine Competition

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