Sommelier Business

Educating Sommeliers Worldwide.

By Beverage Trade Network



The Sommelier vs. The Smartphone

Photo for: The Sommelier vs. The Smartphone

26/02/2019 Managing Guests’ Expectations in the Digital Age.

The connection between buyers and sellers, retailers and consumers do exist since ages, but what has changed is the expectations and we should thank the digital world for this!

Sommeliers need to become customer-centric, by that, what I mean is, the satisfaction of customer should be the top priority. Effectiveness and efficiency both should go hand in hand. Deliver meaningful experiences, increase loyalty and retention. Holistic and intuitive experiences will help increase the interaction with the guests. Unfortunately, ‘one size fits most’ does not work in the digital era and so personalization is one important factor. Sommeliers now can make feel customers personally recognized through interaction on mobile, social media etc. It is important to know the name of the regulars, purchase history which will help you recommend drinks. Complimentary Wi-Fi, if possible, needs to be provided. This will help guests post their live stories and share, which will in turn help, brand sommeliers and their restaurants. An app for feedback will enhance the guest experience. Knowing their personal experience through feedback makes them valued and helps sommeliers build better experience each day. Online reviews are must, as the majority of us, these days do look at the reviews before entering a new place.

Other technological ways are to support a variety of users and channels.  Digital communications channels will help support diverse demographics and requirements. Seamless transitions from chat to voice calls to video calls will increase customer footfalls.

The path to exceeding expectations is by monitoring your social media mentions to know broadly, who your guests are and their interests.

‘Opportunities don’t happen. You create them’, Chris Grosser.

Most Popular


Can Tannins Help You Sell More Wine?

Every sommelier should have an intimate knowledge of tannins in wine and other drinks like tea and coffee. This will help you recommend the perfect wine for particular guests, & speaking about taste in coffee may help you upsell.

Next Events

South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, CA 94080, United States

USA Wine Ratings 2024

Register Now

Relevant Articles

Suppliers Spotlight

Cuvelier Los Andes - Experience Mendoza

Cuvelier Los Andes vineyards seem to have found a special place on this rocky, sandy terrain, helped along by Mendoza’s warm, dry climate and the cold nights typical of the Andes foothills.

Subscribe to our Newsletter


Register and receive our weekly resume of the Sommeliers Business world.

Contact US

Want To Get In Touch!

Fill our Contact Form and let us know your thoughts and ideas.

Fill Our Contact Form

Post a job


Register, post your job offers and get exposure.