Those planning to open a wine bar or already doing so should consider an adaptable business model that has specific objectives and may target specific markets.
Submit your wines before April 24 to the Sommeliers Choice Awards. Gain exposure among top sommeliers nationwide. Win medals, gain credibility, and lift your brand in the American wine market.
Whether it is finding time in a busy schedule for tasting appointments and meetings with suppliers, or finding new ways to maximize the profitability of a restaurant's wine list, there is a lot that goes into being a successful sommelier.
"After a youthful decade of working in the action sports industry between Sydney Australia, Oahu, and Santa Cruz for various surfing brands and retailers I began finding interest in the wines of the Santa Cruz Mountains while working in Saratoga at the Mouton Noir restaurant down town." - Wesley Davis Box