Discover how sommeliers can enhance wine programs, attract customers, and boost sales by incorporating Sommeliers Choice Awards winners into their selections.
Optimizing restaurant ambiance and decor to maximize wine sales and customer engagement through strategic table placement, lighting, and visual presentation.
"If you cannot captain a table - read the guests, build a relationship, guide them through the menu, make thoughtful suggestions to enhance what they are interested in - you have no business of trying to sell wine to them." - Mia Van de Water, Master Sommelier
From different wine regions of the world to a wide variety of grapes grown in these regions and the wines made from them, these books are the access to your never-ending wine knowledge.
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