Since wine sales are so important to their bottom line, the good news is that there are plenty of tactics and strategies to get your wine program back on track.
Whether it is finding time in a busy schedule for tasting appointments and meetings with suppliers, or finding new ways to maximize the profitability of a restaurant's wine list, there is a lot that goes into being a successful sommelier.
As the mighty Eel River winds throughout Humboldt County in Northern California, it experiences the nuances of microclimates from the mountains to the coast. Pockets of warmth, steep ridges, rocky slopes, cool valleys, and coastal fog provide unique vineyard areas to produce an array of Pinot Noir styles.