From the inception of the concept to the much-anticipated launch, Master sommelier Scott Barber, renowned for his expertise in the wine world recently shared valuable insights on building a profitable wine program for restaurants.

Leah Keggi, the Marketing Director for Blue Ridge Wine and Spirits, an alcohol sales and marketing company, shares her take on the marketing scene of the alcohol industry in the U.S.

This article delves into their expertise, showcasing proven methods to enhance profitability while elevating the guest experience