Discover how sommeliers can enhance wine programs, attract customers, and boost sales by incorporating Sommeliers Choice Awards winners into their selections.
Optimizing restaurant ambiance and decor to maximize wine sales and customer engagement through strategic table placement, lighting, and visual presentation.
Today we sat down with Andrea Rinaldi, President of the UK Sommelier's Association, and had a chat with him about the works of the current situation for sommeliers during the pandemic.