Founded as a joint venture by one of the world's leading Wine Importers outside of the USA, and a Venture Capital firm focused on the alcohol industry;  has quickly become one of the fastest growing wine importers / distributors in the USA.

Safriel House wines are part of the new wave of South African wineries; honoring the winemaking heritage of the Cape and at the same time, incorporating modern and innovative winemaking techniques.

Jeremy Shanker, Corporate Wine Director at MINA Group, rose from server assistant to sommelier, now overseeing 30 restaurants, focusing on profitability, guest demographics, and mentorship amidst industry challenges, emphasizing wine program success.