Insights from Nicolas Quillé, MW, on the wine region map analysis for the Côte d'Or and Côte Chalonnaise in Burgundy (Bourgogne), France.

“I didn’t lay anybody off. Kaia is not a revolving door; I feel responsible for them and for their livelihoods. We figured it out!”

With the right approach, customers are much more likely to upgrade to a higher-priced wine or order an additional bottle with every meal.