Educating Sommeliers Worldwide.
By Beverage Trade Network
Marc Kauffman has participated in virtually every aspect of the alcohol beverage business during his career, and brings a wealth of experience and perspective with him. He has always shown an intense focus on learning as much as possible about every aspect of wine, and is personally driven to be as knowledgeable as possible in his chosen field. His experience, his thirst for knowledge, and his many achievements and accolades are impressive attributes that put him in the forefront of beverage professionals.
Marc's expertise in wine and food is a result of his personal interest and his many years in the business. He is a joy to work with and I've done so on numerous occasions. He is well-traveled and sophisticated. He is extremely knowledgeable about both the food industry and the wine industry. He speaks French fluently.
Let's get to know our guest a little bit before diving into the interview.
Wine fascinated me from day one. As a student at The University of Bordeaux in France I got my first "taste" and have been in the wine industry ever since. After years in sales and marketing of wine brands I attended University of California Davis to learn more about wine making. Then the packaging aspect of wine attracted me so my experience is a unique blend of practically all aspects of the wine industry as well as in-depth knowledge of packaging: closures, bottles, TetraPak, pouch, PET bottles and screwcaps. My wine studies took me to almost every wine producing region of the world. It also got me on TV! I starred in the reality TV Series CRUSH (The Winemakers Season 2) on PBS. My other passion is restaurant "exploration". In my travels I have written reviews of some of the world's best restaurants. At home in San Francisco you might find me cooking or playing the guitar in between wine tastings. Most recently I am the sommelier and producer for the new reality TV series and web based wine community Best Bottle.
Actually, I sell wine to large retail and restaurant chains for private label. I source wine from one of the oldest family owned wineries in Emilia-Romagna, Cantina Cortecchia. I supply the most popular varietals such as Pinot Grigio, Chardonnay, Sangiovese and Primitivo.
I know from experience that the primary factors influencing buying decisions are: Price/value relationship, uniqueness and authenticity, availability and packaging.
Coming over to Marc's experience in Sommelerie.
Wine Business Monthly, Wine Spectator, Vivino.com, General Google questions and published books such as The Wine Bible.
Vivino suffices to keep myself updated with the industry and its ongoings.
Wine Business Monthly on line, Wine Spectator on line, Karen Mac Neil, Natalie McClain, Internet in general. I subscribe to many wine newsletters and follow many wine writers, sommeliers, wineries and winemakers on Instagram.