Eric is always motivated by creating the story for every sale and memorable experiences for his customers.

Jesse Hiney, Regional Director of Operations for Roka Akor Chicagoland, shares practical strategies for building profitable beverage programs through stronger systems, staff training, approachable menus, and confident service.

Every sommelier should have an intimate knowledge of tannins in wine and other drinks like tea and coffee. This will help you recommend the perfect wine for particular guests, & speaking about taste in coffee may help you upsell.