Lindsey Fern, Director of Wine For The Inn At Little Washington, talks about her role as a wine director, the challenges she initially faced & shares tips on how restaurants can market wines to drive wine sales.

Michael Mighetto Hoefling, sommelier at Spruce SF shows his cards on how to sell wines at a restaurant.

Those planning to open a wine bar or already doing so should consider an adaptable business model that has specific objectives and may target specific markets.