Jesse Hiney, Regional Director of Operations for Roka Akor Chicagoland, shares practical strategies for building profitable beverage programs through stronger systems, staff training, approachable menus, and confident service.

Being in a region with a grape-growing history that stretches back to the 18th century, when Franciscans at Mission San Luis Obispo de Tolosa produced some of California's first wines of distinction, planting wine grapes was a natural choice.

Marc Kauffman is a wine industry consultant, certified sommelier, cellar master and wine project management.