From the inception of the concept to the much-anticipated launch, Master sommelier Scott Barber, renowned for his expertise in the wine world recently shared valuable insights on building a profitable wine program for restaurants.

Samantha McCrimmon shares her journey as a Wine Director and Sommelier and spills the tea on how she created and currently leads a successful wine program.

Keeping guests returning to enjoy the wines a restaurant has on offer is key to growing beverage sales in the hospitality sector.