Optimizing restaurant ambiance and decor to maximize wine sales and customer engagement through strategic table placement, lighting, and visual presentation.

Lindsey Fern, Director of Wine For The Inn At Little Washington, talks about her role as a wine director, the challenges she initially faced & shares tips on how restaurants can market wines to drive wine sales.

The no and low-alcohol trend is reshaping beverage programs, with sommeliers evolving into inclusive curators of flavor, wellness, and innovation.