In response to growing attention worldwide to sommeliers and their prominent role within the wine industry, Beverage Trade Network has announced the launch of SommelierBusiness.com, an entirely online, subscription-based publication that will provide insights, expert knowledge, and networking opportunities for sommeliers and other professionals in the restaurant business.

The focus of SommelierBusiness.com will be on providing practical advice and business insights that sommeliers worldwide can use to support top-line revenue growth at their restaurant or to help grow their bottom line. Regular features on the website will provide detailed information on how sommeliers can advance in their day-to-day role. At launch, for example, SommelierBusiness.com includes articles on tips for server wine training, advice on how to curate wine lists for different types of restaurants and clienteles, and insights into best practices for wine pricing strategy.

In addition, SommelierBusiness.com will help sommeliers connect with others within the on-premise trade. For example, the website features “Hire a Sommelier” functionality, which enables sommeliers to advertise their services to a global audience of restaurant owners, event managers and private wine buyers. It is no longer uncommon for high-profile sommeliers to become wine consultants and advisors, and this feature recognizes the changing dimensions and scope of the sommelier role. In addition, “Jobs” functionality on SommelierBusiness.com provides a more conventional online marketplace for matching job seekers with new opportunities, while “Events” functionality provides a constantly updated source of important happenings within the wine industry.

“So much of our work involves connecting people within the wine industry, many of them located on entirely different continents,” said Sid Patel, CEO and Founder of Beverage Trade Network. “With SommelierBusiness.com, we have a really unique opportunity to deepen our relationship with sommeliers around the world, many of whom already serve as judges for events that we host in London, New York, San Francisco and Asia.”

And, of course, SommelierBusiness.com will offer regular features on sommeliers making headlines within the industry. At launch, for example, SommelierBusiness.com includes a feature Q&A with Candace Olsen, Head Sommelier at Aureole Restaurant in New York City, as well as a conversation between wine industry consultant Alistair Morrell and sommelier Peter Andrews.

For keeping up on key trends, emerging opportunities, and best-in-class business practices, SommelierBusiness.com is the place to go for the world’s best sommeliers. Whether it’s learning about up-and-coming wine regions, finding out about the latest ventures of the world’s great sommeliers, or getting practical advice about helping to improve the performance of a restaurant, SommelierBusiness.com is the new must-read media publication for insiders within the wine industry. Whether you are a sommelier, the owner of a hotel or bar, or a professional within the wine industry, SommelierBusiness.com has content that will make you better at what you do and connect you with the leading names within the industry.

About Beverage Trade Network

Beverage Trade Network (BTN) hosts events, competitions, expos, tastings and conferences for the alcohol beverage industry on a global basis. BTN hosts the USA Trade Tasting event in New York, the International Bulk Wine & Spirits Show in San Francisco, London and Shanghai, and a number of other events in Asia, Europe and North America. BTN also publishes a number of publications for the wine, beer and spirits industry.

Beverage Trade Network is dedicated to helping producers and brand owners get closer to buyers, distributors and retailers. As part of this mission, Beverage Trade Network organizes events as part of a wider drinks initiative to introduce new brands, producers and manufacturers to the global marketplace.