Sommelier Business

Educating Sommeliers Worldwide.

By Beverage Trade Network

Insights

Views

How Sommeliers Can Create Their Personal Brand

Photo for: How Sommeliers Can Create Their Personal Brand

01/03/2019 ‘You are the best brand, make it outstanding!’ – Bjarney Ludviksdottir

Personal branding defines who you are as a professional and as a practitioner. Branding doesn’t happen in one place, it is a result of who you are everywhere.

What is required to do personal branding?

• Passion and Purpose – make sure your purpose is clear, you have a direction, try mentioning about yourself in 20 or lesser words, no one on social media is interested to read long stories on/of/about you!

• Social Proof is important – it involves building trust online, you could do this by displaying your awards, blogs, publications, no. of followers and amount of social sharing of your content.

• Create focused content- do not post irrelevant, long, boring content. Content needs to be interesting, crisp and on the topic.

• Strong ties – make connections, after all, social media is all about making connections! Collaborate and network with people!

Tips to build a personal brand online:

• Reply! – no matter what, if people tweet on your post, comment on Instagram / FB stories or posts, it is must for you to reply. Tag that person, if that comment is for a specific guy.

• Stay consistent with your brand – Think of yourself as a logo, use the same avatar everywhere. A brand gains equity through repetition. The graphic language which includes colors, shapes, fonts, and logos need to remain consistent.

• Think of the social site as your vineyard! – Keep nurturing, results are not visible at first go, but being consistent by replying is what will help you achieve your fruit, which is ‘influence’ here on social media.

• Engage the right audience – The largest audience online is the one who knows least about wine, but we need to engage with them by talking in their language online. Master Sommeliers or Master of Wine make up a small audience and are not the biggest area of growth for the personal brand.

• Keep things simple! Say less than more! - Always ask yourself, ‘What do people think when they read my message/comment?’

• Learn the art of communication - when to use what kind of communication; written, verbal or visual!

• Study Influencers – The most important tip.

Personal branding indeed is very important in this quick click age. Authenticity is more important, keep that in mind!

Most Popular

Interviews

NFL + Wine with Sandra Taylor

Sandra Taylor, Silver-Pin Certified Sommelier and Official Head Sommelier for Allegiant Stadium-home of The Las Vegas Raiders ensure guests always have a great glass of wine with them while watching a game.

Insights

Wine Certifications To Advance Your Career

Whether your sights are set on a new career in wine or if you’re already in the wine industry and are looking at advancing your career, or if you just love wine and want to know more about it, the proper wine certification can help you along the way.

Next Events

47 Somme Ave, Wentworth Falls New South Wales 2782, Australia

Sydney International Wine Competition

Sea Hotel & Spa, Huntington Beach, USA

California Wine Festival

South San Francisco Conference Center 255 South Airport Boulevard South San Francisco, California

International Bulk Wine and Spirits Show- San Francisco 2021

Hong Kong Convention and Exhibition Centre, Hong Kong

Hong Kong International Wine & Spirits Fair


Relevant Articles

Subscribe to our Newsletter

WANT TO GET OUR NEWS IN YOUR EMAIL?

Register and receive our weekly resume of the Sommeliers Business world.

Contact US

Want To Get In Touch!

Fill our Contact Form and let us know your thoughts and ideas.

Fill Our Contact Form

Post a job

WANT TO POST YOUR JOB REQUEST?

Register, post your job offers and get exposure.