Educating Sommeliers Worldwide.
By Beverage Trade Network
What makes the Paris Wine Cup different from its peers is that it does not just taste the wines blind and base its decisions and medals on that, but goes two steps further. Once judges taste the wines their quality scores which is a bling tasting then also evaluate the wines value for money.
Then, judges take off the cover to reveal the wine, design, and packaging and asks its judges to base a proportion of its scores on what wines look like, and how successful it is in the story it is trying to tell, and then equally crucially from a consumer’s point of view how does the brand’s look, feel, taste and quality match up to its price point. Does it offer the consumer true value for money?
The Paris Wine Cup aims to recognize, reward and promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
Wines are tasted bling for Quality and Value first and then the cover is opened for the package score. Picture of wines being packed in the warehouse.
That is why the Paris Wine Cup is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.
The competition follows strict rules concerning its organization, criteria, Judging, and Results.
A competition that will judge wines in three key areas:
Their value for money.
What they look like.
To be an award winner you will need to have a top quality wine, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.
You can enter your wines now and take advantage of the super early bird pricing that's on till October 30, 2020.
Super Early Bird Registration: From Aug 01, 2020, to Oct 30, 2020
Early Bird Registration: From Nov 01, 2020, to Jan 14, 2021
Regular Registration: Jan 15, 2021, to Feb 26, 2021
Warehouse Closes: Marc 05, 2021
Judging Date: Mar 24, 2021
Winners Announcement: Apr 12, 2021
Super Early Bird Pricing: €70 - Ends on October 30, 2020
Early Bird Pricing: €90 - Ends on January 14, 2021
Regular Pricing: €110 - Ends on February 26, 2021