When wine and hospitality are your passions, holding an award of excellence is something you strive for every day and achieve.

Being in a region with a grape-growing history that stretches back to the 18th century, when Franciscans at Mission San Luis Obispo de Tolosa produced some of California's first wines of distinction, planting wine grapes was a natural choice.

They are a team of passionate wine lovers and to be recognized by expert sommeliers for the quality of the wine motivates us to bring Pure the Winery to more restaurants world wide for consumers to enjoy a PURE Zero Sugar wine.