Here's a closer look at some of the strategies and tactics that wine brands can use to help sommeliers sell more wine in their restaurants.

There's knowledge, tasting, planning, but above all is the humility that a Sommelier carries with them.

Every sommelier should have an intimate knowledge of tannins in wine and other drinks like tea and coffee. This will help you recommend the perfect wine for particular guests, & speaking about taste in coffee may help you upsell.