Those planning to open a wine bar or already doing so should consider an adaptable business model that has specific objectives and may target specific markets.

"After a youthful decade of working in the action sports industry between Sydney Australia, Oahu, and Santa Cruz for various surfing brands and retailers I began finding interest in the wines of the Santa Cruz Mountains while working in Saratoga at the Mouton Noir restaurant down town." - Wesley Davis Box

A successful sommelier is hospitable, organised, driven and sensible. He should be adaptable to both employer and client interests.