SommCon Beverage Expo: Event Information For 2025

Location & Dates

From: 05/10/2024

Up to: 07/10/2024

Location: Town & Country Resort in San Diego, California from October 5–7, 2024. The resort is located at 500 Hotel Circle, San Diego, CA 92108.

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SommCon®, the leading event for professionals in the wine, beer, and spirits industry, has officially announced the dates for its highly anticipated 2024 symposium and tradeshow. Taking place from October 5-7 at the Town & Country Resort in San Diego, California, this year's event promises to be an immersive experience for industry experts and enthusiasts alike. SommCon continues to set the standard for professional development and education within the beverage community, bringing together a diverse group of on- and off-premise buyers, wholesalers, importers, distributors, sommeliers, beverage directors, educators, and media.

Building on nearly a decade of success, SommCon has become a cornerstone event for beverage professionals, offering an unparalleled platform for networking, learning, and career advancement. The 2024 symposium will feature over 30 specialized workshops and master classes, divided into six key tracks: Advanced Tasting Techniques, Beer & Spirits, Climate & Sustainability, Financial Acumen & Business Management, Professional Development, and Regional Explorations. Attendees can expect a comprehensive program that addresses the most pressing topics in the industry today, delivered by leading experts and innovators from around the globe.

The 2024 SommCon Beverage Expo is set to be bigger than ever, with a marketplace that connects over 1,000 industry buyers, importers, and distributors with producers of wine, beer, spirits, and emerging brands in the low and no alcohol category. The expo will feature innovation zones, educational stages, and a Craft Producers Pavilion dedicated to showcasing emerging brands. Additionally, the event will host the prestigious Concours d’Spirits and Concours d’Vin competitions, offering producers the chance to gain recognition for their exceptional products. With the return of the Bottle Shot Lounge, participants will also have the opportunity to obtain professional product photography, further enhancing their brand's visibility in the competitive marketplace.