As the mighty Eel River winds throughout Humboldt County in Northern California, it experiences the nuances of microclimates from the mountains to the coast. Pockets of warmth, steep ridges, rocky slopes, cool valleys, and coastal fog provide unique vineyard areas to produce an array of Pinot Noir styles.

Food-first winemaking, organic credentials and consistent medal-winning performance make Tagaris a natural fit for modern wine lists

Jesse Hiney, Regional Director of Operations for Roka Akor Chicagoland, shares practical strategies for building profitable beverage programs through stronger systems, staff training, approachable menus, and confident service.