Sommelier Business

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By Beverage Trade Network

Sommeliers Choice Awards 2024

Photo for: Sommeliers Choice Awards 2024

Location & Dates

From: 13/05/2024

Up to: 10/04/2024

Location: South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, CA 94080, United States

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The goal of the Sommeliers Choice Awards is simple: to provide on-premise buyers and sommeliers a valuable benchmark for understanding which wines would make a compelling addition to a wine list.

The judging panel of the Sommeliers Choice Awards will consist entirely of top sommeliers, on-premise wine buyers and wine directors at U.S. restaurants, bars, pubs, and clubs. In order to be selected as a judge, sommeliers need to provide evidence of their expertise within the on-premise industry. In some cases, these sommeliers may also be wine consultants for on-premise establishments. They may also have a buying role in addition to working on the restaurant floor.

Medals will be awarded to those wines that meet very specific judging criteria, with a goal of identifying wines that should become additions to restaurant wine lists. Wines will be judged according to criteria such as how well they pair with food items in addition to their overall versatility. Highest marks will be awarded to wines that provide value for money at their respective price points. Judges know the trade prices of each wine as they are judging each flight. The number one question that sommeliers will be attempting to answer as they judge wines is: “Would we stock this?”

Produced and Organized Beverage Trade Network

Beverage Trade Network (BTN) is a global media and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN also owns BevRoute, a magazine for Importers and Distributors and runs a lineup of trade shows around the world which includes  USA Trade Tasting in New York,  IBWSS UK  in London,  IBWSS USA  in San Francisco, IBWSS China in Shanghai, ABID Conference in the USA. Beverage Trade Network also owns and runs the London Wine CompetitionLondon Beer CompetitionLondon Spirits CompetitionUSA Wine Ratings.

Please learn more about Beverage Trade Network here.

Key Deadlines and Pricing

Key Dates:

Super Early Bird Ends - October 31, 2023
Warehouse Closes - April 20, 2024
Judging Day - May 13, 2024
Winners Announced - June 10, 2024


Super Early Bird Pricing - $80 per wine (now to October 31, 2023)
Early Bird Pricing - $90 per wine (November 1, 2023, to January 31, 2024)
Regular Pricing - $120 per wine (February 1, 2024, to April 10, 2024)

*for Instructions if shipping from outside the U.S, please contact us before sending samples.


Organizer & More Info



Photo for: Sommeliers Choice Awards 2024

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