Tim Hanni MW is one of the most influential figures in the global wine industry for the breakthrough research and work he has done on analysing how we taste and enjoy wine.

It’s what makes him such a central figure in the USA Wine Ratings competition as he has worked with the organisers to ensure this is a competition that is in tune with the wines that consumers want to buy when out shopping in a supermarket or buying a bottle of wine in their favourite restaurant.

Wines that are chosen and bought because we have used all our senses. A competition that assesses wines for their quality, what they taste like, their value for money and what they look like. Here he explains why he believes it is an event that brings consumers closer to wines they are genuinely going to like.

Tim Hanni has been a judge for USA Wine Ratings since its foundation and will join other leading wine buyers and masters of wine this July in San Francisco where USA Wine Ratings is set to take place.

About Masters of Wine

The Institute of Masters of Wine is a membership organization whose members are the Masters of Wine. The IMW’s mission is to promote excellence, interaction, and learning across all sectors of the global wine community.

MWs prove their understanding of all aspects of wine by passing the MW exam, recognized globally for its rigor and exacting standards. The MW exam involves a series of theory papers and blind tasting examinations, plus an individual research paper on a subject that will contribute to the understanding of the world of wine. After passing the exam, MWs are required to sign a code of conduct before they are entitled to use the initials MW. The code of conduct requires MWs to act with honesty and integrity and to use every opportunity to share their understanding of wine with others. Since the first exam in 1953, 493 people have become MW, and the IMW actively seeks new candidates around the world.

Tim with other America's top wine buyers that includes 14 masters of wine and regional and national buyers will gather in San Francisco this July to judge the 2021 USA Wine Ratings.

---

The USA Wine Ratings competition, which is organized by Beverage Trade Network prides itself on working with preeminent judges that have direct buying responsibility in their roles. This competition that happens every year in San Francisco will see buyers assess wines by their quality, value, and package.