Educating Sommeliers Worldwide.
By Beverage Trade Network
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596 ViewsSustainable Wines: Consumer Perception And Their Demand Patterns
05/01/2022 Martin Reyes MW shares some data about consumer perception and their growing demand for sustainable products.
In this conference session from the 2021 International Bulk Wine & Spirits Show, Martin Reyes MW of the Reyes Wine Group sheds some light on the topic of sustainability and how consumer perception and demand trends for sustainable products have evolved over the years.
Sustainability is no longer just a buzzword or a fad. People are genuinely concerned about the impact their actions have and are taking it into consideration while making purchases.
As Martin shares data from various sources in his talk:
1. About 60% of consumers are making more sustainable or ethical purchases since the pandemic began
2. Multiple surveys have concluded that since 2013 sales of sustainable products have grown by a factor of 5 as compared to normal products.
3. Consumers want to support sustainable products but are sometimes not able to id such products.
4. From a 2020 survey of more than 450 wine trade members, over 76% of them believe that the demand for sustainably produced wines and spirits will grow in the next decade.
