From dry, elegant wine with crisp notes to full-bodied wine loaded with exuberant notes, Chardonnay has it all.

Most restaurant owners know that wine-by-the-glass sales can increase revenues and profits. But what do empirical studies from restaurant and hospitality researchers say about how to promote BTG sales?

Learn how Ryan Hoffman uses empathy, staff education and operational discipline to build profitable wine programs that keep guests at the centre.