The Consorzio Barbera d’Asti e Vini del Monferrato is celebrating a year of remarkable growth in 2024, reinforcing the position of its 13 appellations in both domestic and international markets. Looking ahead and setting the agenda for 2025, the consortium is launching ambitious initiatives to further enhance the appeal of Barbera d’Asti and Monferrato wines, in an attempt to make them more accessible to a wider global audience.

Barbera d’Asti DOCG Superiore on the Rise

One of the standout achievements observed in 2024 was the significant growth of Barbera d’Asti DOCG Superiore, with production increasing by more than 200,000 bottles compared to the previous year. This growth reflects the versatility of Barbera d’Asti, appealing to both casual wine drinkers and enthusiasts who seek a richer, more structured experience.

“We have worked hard to make Barbera d’Asti and Monferrato wines more accessible and widely appreciated, with a focus on quality, authenticity, and effective communication,” said Vitaliano Maccario, President of the Consorzio. “In 2025, we aim to build on this success and grow through events and collaborations that will make Barbera d’Asti an even more recognized and favoured wine worldwide.”

Strong Performance Across the Region

The success of Barbera d’Asti was part of a broader upward trend across the Monferrato wine region. Among the key highlights:

• Monferrato DOC Nebbiolo saw an 11% growth, exceeding 500,000 bottles—a testament to the region’s ability to produce high-quality Nebbiolo that competes with other renowned Piedmontese appellations.
• Piemonte DOC grew by 3%, adding nearly one million bottles in production.
• Piemonte DOC Barbera remained strong at 16 million bottles (+0.4%), while the Piemonte DOC Barbera Passito saw a notable increase of +19.36%, exceeding 1.1 million bottles.
• Piemonte DOC Barbera-Nebbiolo, an innovative dual-varietal blend, experienced an extraordinary 359% growth, surpassing 500,000 bottles.
• In the white wine category, Piemonte DOC Chardonnay reached a record high, increasing by 7.6% to 2.174 million bottles.
• Ruchè di Castagnole Monferrato DOCG remained steady at over one million bottles (+1.6%), while Terre Alfieri DOCG grew by 8%, showing promising potential.

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Expanding Barbera d’Asti’s Global Presence

The success of 2024 was driven by strategic initiatives and international events, including:

• The inaugural Barbera d’Asti Wine Festival, which brought Monferrato wines closer to consumers.
• The Barbera d’Asti Fish Festival in Oslo, the Netherlands, and Belgium, strengthening the presence of Barbera in key European markets.
• Ongoing promotional efforts in the United States and Canada, helping to expand exports and raise awareness of the appellations abroad.

Plans for 2025

Building on these successes, the Consorzio Barbera d’Asti e Vini del Monferrato is set to launch a calendar of events in 2025, including:

• The second edition of the Barbera d’Asti Wine Festival, designed to promote Monferrato’s appellations and highlight the producers who are shaping the future of Barbera d’Asti.
• Participation in Vinitaly (April 6–9, 2025, Verona), one of the world’s most prominent wine trade fairs.
• A range of experiential events, workshops, and social media campaigns aimed at engaging younger consumers.

“Our goal is to make Barbera d’Asti a wine that is not only appreciated for its history and craftsmanship but also recognized as a wine that fits today’s lifestyle,” added Maccario.

About the Consorzio Barbera d’Asti e Vini del Monferrato

Founded in 1946, the Consorzio Barbera d’Asti e Vini del Monferrato is committed to protecting and promoting its 13 appellations across national and international markets. Representing over 421 wineries, the consortium ensures that the heritage, quality, and authenticity of Barbera d’Asti and Monferrato wines continue to gain global recognition.

With 2024’s momentum and 2025’s ambitious initiatives, Barbera d’Asti is poised for even greater success, bringing the best of Monferrato’s winemaking tradition to an ever-growing audience.

Header image sourced from Consorzio Barbera d’Asti e Vini del Monferrato.

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