Seattle-based Ackley Brands continues its aggressive expansion in the Pacific Northwest with the acquisition of Charles Smith Wines from The Wine Group. This marks the company’s fifth major acquisition in Washington this year, solidifying its position as one of the region’s largest and most influential wine producers. The August 8th purchase includes popular brands like Kung Fu Girl Riesling, The Velvet Devil Merlot, Band of Roses Rosé, and Boom Boom! Syrah, which collectively produces over 160,000 cases annually.

For the on-premise trade, this acquisition is significant. Charles Smith Wines have long been favorites in restaurants and bars across the country, with Kung Fu Girl Riesling ranking as the #2 selling Riesling in the U.S. and The Velvet Devil Merlot as the #5 selling Merlot. Ackley Brands’ growth strategy suggests a strong commitment to maintaining and potentially expanding the presence of these wines in the on-premise sector, which could have substantial implications for sommeliers, wine directors, and restaurateurs.

Ackley’s Strategic Growth: A Boon for the On-Premise Sector?

Ackley Brands’ rapid expansion has been marked by strategic acquisitions that cater to a broad spectrum of consumer tastes and price points. Earlier this year, the company acquired Columbia Winery and Hogue Cellars from Gallo, along with Betz Family Wines and other Pacific Northwest brands. This strategic growth has not only increased Ackley’s production capacity but also diversified its portfolio, making it a formidable player in the industry.

For on-premise operators, Ackley’s acquisition of Charles Smith Wines could be seen as an opportunity. These wines are known for their strong branding, consumer appeal, and consistency—qualities that are highly valued in the restaurant and bar industry. The familiarity and popularity of labels like Kung Fu Girl and The Velvet Devil can help drive sales, particularly in establishments looking to offer recognizable yet high-quality options to their patrons.

Moreover, Ackley’s commitment to local production, with future vintages of these wines being produced in their Prosser, Washington facility, could resonate with restaurants and bars that emphasize locally sourced products. This local angle, combined with the wines’ established market presence, positions them as a strong option for on-premise wine lists.

Image Source: Ackley Brands

Navigating Market Dynamics with Ackley Brands

The on-premise trade should also be mindful of the broader market dynamics at play. With Ackley’s growing influence, sommeliers and wine directors may find it beneficial to align with a company that is rapidly expanding its distribution network and market reach. Ackley Brands’ scale could lead to more favorable pricing, reliable supply chains, and marketing support—factors that are crucial for maintaining a competitive edge in the hospitality industry.

Furthermore, Ackley’s ability to weather market fluctuations, as noted by CEO Brandon Ackley, suggests that the company’s wines could offer stability in a market that can often be volatile. For wine programs seeking to build long-term relationships with suppliers, Ackley Brands presents itself as a robust partner capable of delivering consistency and quality.

Looking Ahead: The Future of Ackley Brands and On-Premise Wine Programs

As Ackley Brands continues to grow, the on-premise trade should consider how to best leverage this partnership. Whether through featuring popular Charles Smith Wines on by-the-glass lists, or incorporating Ackley’s other Pacific Northwest offerings into more specialized selections, the opportunities are substantial. With the company’s production now estimated at 350,000 cases annually, Ackley Brands is well-positioned to support the needs of restaurants and bars across the country.

In the coming months, it will be crucial for on-premise operators to stay attuned to Ackley’s moves. The company’s next steps—whether further acquisitions or the introduction of new labels—could shape the future of wine programs in the Pacific Northwest and beyond. For now, Ackley Brands’ acquisition of Charles Smith Wines signals a new chapter in the region’s wine industry, one that the on-premise trade would be wise to follow closely.

About Ackley Brands

Ackley Brands is a Seattle-based, family-owned beverage company with a diverse portfolio of premium wines and beers. With recent acquisitions in Washington, Oregon, and California, the company is rapidly expanding its footprint in the Pacific Northwest wine industry. Ackley Brands is known for its commitment to quality, local production, and innovation, making it a leading name in the region’s beverage scene.

Header Image Source: Ackley Brands