Sommelier Business

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By Beverage Trade Network

London Wine Competition 2022 - Submission Now Open

Photo for: London Wine Competition 2022 - Submission Now Open

28/05/2021 London Wine Competition opens up registration portal for its 5th edition to take place in 2022.

After 4 years of consecutive success, the London Wine Competition, in its 5th year is set to continue its aim of setting a true benchmark for buyers and consumers looking to buy wines of the best quality, price, and packaging.

This year’s competition saw entries from more than 36 countries. 135 different types of grape varietals were entered with the top three being Shiraz, Cabernet Sauvignon and Chardonnay. The top countries to enter were Australia, Italy, Spain, France, Portugal, United States and Moldova. The biggest increase in wines was seen from Moldova.

2015 Anubis Cabernet Sauvignon made by Levrier Wines in Australia won the superlative ‘Wine of the Year’ award.

Here are the top winners of the 2021 London Wine Competition.

Wine Of The Year - Levrier by Jo Irvine 2015 Anubis Cabernet Sauvignon, Australia. 

Winery Of The Year - Bodegas HABLA (BODEGAS BH S.L.), Spain

Best Wine By Quality - Levrier by Jo Irvine 2015 Anubis Cabernet Sauvignon, Australia

Best Wine By Value - Habla Nº22, Spain

Best Wine By Packaging - Silverado Vineyards Estate Grown Cabernet Sauvignon, United States.

These wines won the Best wines by country award:

Australia - Levrier by Jo Irvine 2015 Anubis Cabernet Sauvignon

United States - Silverado Vineyards Estate Grown Cabernet Sauvignon

France - Champagne Philippe Glavier - Folie d'Cramant

Spain - Habla Nº22

Italy -    1924 Prosecco

Portugal - Quinta do Gradil 1492

New Zealand - Yealands Reserve Sauvignon Blanc

Greece - Nykteri

Austria - Hafner Kashmir

South Africa - Du Toitskloof Old Vine Sauvignon Blanc

Moldova, Republic of- Rose De Purcari Sapiens

Georgia -Château Mukhrani Qvevri 2017

These are the awards for the Best wines by varietal:

Cabernet Sauvignon- Levrier by Jo Irvine 2015 Anubis Cabernet Sauvignon, Australia

Shiraz - Mr Riggs 2014 The Chap, Australia

Tempranillo - Habla Nº22, Spain

Pinot noir - Clyde Park 2020 Single Block F College Pinot Noir, Australia

Zinfandel - Twisted Cedar Zinfandel, United States

Sauvignon blanc - Yealands Reserve Sauvignon Blanc, New Zealand

Riesling - 2018er Dürkheimer Michelsberg GG Riesling trocken

View full results here

Wine tasting set up by Andre Luis T Martins, a judge at London Wine Competition 2021, Source: Instagram

Recognising, Rewarding and Promoting

The 2022 London Wine Competition is an international wine competition organized by Beverage Trade Network and is set to happen on March 22, 2022, in London. The London Wine Competition looks to recognise, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.

Quality, Value, Package and Design

In the picture Antonio Palmarini, a judge at London Wine Competition, Source: Facebook

The London Wine Competition awards medals according to quality, value for money, packaging and design. All 3 aspects are key to winning over the consumer whether on the shelf or at the dining table. Whilst looking great has always been a part of shop retail, it is now clear that restaurants require excellent packaging and design.

Sommeliers want guests to be impressed with their choice or suggestion of wine, and so it follows naturally that when they bring the bottle to the table that it represents every ounce the quality that they have recommended.

London Wine Competition's 2021 Wine Professionals

The London Wine Competition is judged by professionals - Masters of Wine, Master Sommeliers, buyers from leading retail organisations and some of the most respected London sommeliers so that brands can be certain of the medal quality awarded.

Benefits and reasons on why you should enter your wines in the London Wine Competition.

  1. Raise your brands’ profile, prestige, and credibility with importers, distributors, press, retailers, and consumers

  2. Instil confidence in the trade buyer about the marketability of your wine as LWC rates wines by its value, package, and quality.

  3. Winners to be showcased at LWC participating events at no extra fees

  4. Winners to get access to stickers and all winning materials at no extra fees.

  5. Increase product sales

  6. Boost awareness of your brand in the media via extensive editorial and press coverage via LWC media partners

  7. Use the LWC logo on packaging and as part of your own promotional plan

  8. Social media promotion of winners ALL YEAR ROUND

  9. Entrants to get customized shelf-talkers and tasting notes. 

Key Dates:

Super Early Bird Ends: August 31, 2021

Registration Ends - Feb 28, 2022

Warehouse Closes: March 4, 2022

Judging Date: March 21, 2022

Winners Announced: April 5, 2022

Fee Schedule:

£75 Super Early Bird - May 1 to August 31, 2021

Here are the steps to enter your wines in the London Wine Competition.

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