With the right approach, customers are much more likely to upgrade to a higher-priced wine or order an additional bottle with every meal.

Overview of the content of any server wine training program, together with its organization and implementation.

Take a journey into the wine world with Thomas Brenner, Beverage Manager and Sommelier at Palo Alto Hills Golf and Country Club. Discover the passion behind each pour, from building strong wine programs to uncovering hidden gems in London.