Sommelier Business

Educating Sommeliers Worldwide.

By Beverage Trade Network

Head Sommelier

Jacob Brown

Head Sommelier at Lazy Bear, San Francisco

Jacob began his beverage career as a ski bum bartender at a peanut bar in Park City, Utah. While there he took his Introductory Sommelier Course, falling head over heels for hospitality and the world of wine. He hung up the ski poles and strapped on cowboy boots, moving to Austin Texas to continue on his journey as a Hospitalian. While in Texas, Jacob worked every position in restaurants from dishwasher to beverage director, including time at Counter 3. FIVE. VII and the Elm Group. Jacob’s journey now continues here in San Francisco as the Head Sommelier of Lazy Bear while he pursues the Master Sommelier Diploma and more champagne in his glass.

Jacob is also a massive Minnesota Vikings fan who always believes that this year will be our year.  

Most Popular

Interviews

NFL + Wine with Sandra Taylor

Sandra Taylor, Silver-Pin Certified Sommelier and Official Head Sommelier for Allegiant Stadium-home of The Las Vegas Raiders ensure guests always have a great glass of wine with them while watching a game.

Operations and Management

How to promote happy hours for good sales?

Happy Hours are a hugely successful sales and marketing strategy that has thrived for a long time, here is how you can successfully implement them.

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