Most restaurant owners know that wine-by-the-glass sales can increase revenues and profits. But what do empirical studies from restaurant and hospitality researchers say about how to promote BTG sales?
Samantha McCrimmon shares her journey as a Wine Director and Sommelier and spills the tea on how she created and currently leads a successful wine program.
Master Sommelier & Vice President of Wine & Beverage Experiences at Cooper's Hawk Winery & Restaurants gives insights into running a successful wine program