Sommelier Business

Educating Sommeliers Worldwide.

By Beverage Trade Network

Founder & CEO

Jon McDaniel

Second City Soil, Chicago

Jon McDaniel is recognized as one of America’s top wines professionals, having worked in almost every aspect of the business. From running internationally-acclaimed wine programs in Chicago (Gage Hospitality Group), Santa Barbara (Los Olivos Café) and Scottsdale (Cowboy Ciao) to importing wine in New York and Trento, Italy and working as the Beverage Director for the 2010 World Cup in South Africa. Over the course of Jon’s career, his goal has always been to make wine more fun, more approachable and enjoyable for his guests.

Currently, Jon is the owner & CEO of Second City Soil, a wine consultancy based in Chicago, where Jon works with restaurants on menu development and education as well as many different wineries, importers and international wine entities on growth strategies in the Chicago market. Jon was recognized as Food + Wine Magazine’s “Sommelier of the Year” in 2018 and on Wine Enthusiast’s “40 Under 40 Tastemakers” in 2017. He has been featured in Wine Spectator, Wine + Spirits Magazine and Forbes Magazine. Jon was also knighted into the Order of SNODAR in Valpolicella, Italy in 2015, is a Professor of Hospitality Management at Roosevelt University in Chicago and is the owner and winemaker of Amos Cellars, a critically-acclaimed wine brand based in Sonoma, California.

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Morgan MFG, 401 N Morgan St Suite #204A, Chicago IL 60642

USA Trade Tasting 2023

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St Mary's London, Wyndham Pl, London W1H 1PQ

London Wine Competition 2024

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South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, CA 94080, United States

Sommeliers Choice Awards 2024

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Les Salons Hoche, Paris, France

Paris Wine Cup 2024

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