Every sommelier should have an intimate knowledge of tannins in wine and other drinks like tea and coffee. This will help you recommend the perfect wine for particular guests, & speaking about taste in coffee may help you upsell.
Submit your wines before April 24 to the Sommeliers Choice Awards. Gain exposure among top sommeliers nationwide. Win medals, gain credibility, and lift your brand in the American wine market.
Since wine sales are so important to their bottom line, the good news is that there are plenty of tactics and strategies to get your wine program back on track.